Not surprised that Hallmark has been offering so many deals lately. I had read an article a few months back about how the popularity of Hallmark Ornament collecting is declining. Can’t say if that is really true or not as I don’t know.

Great post! I’m just starting out in community management/marketing media and trying to learn how to do it well – resources like this article are incredibly useful. As our organization is based in the US, it?s all a bit new to us. The example above is something that I worry about as nicely, how to show your own genuine enthusiasm and write about the truth that your product is useful in that situation.