I received this email from a reader in response to the new coupon deal from Quiznos:
I appreciate the deal but my local Quizno’s would not honor my coupon for a free sub last month. Therefore, they have lost my business forever – even if it was just to purchase a side & drink.
Were you one of the people who was not able to redeem their sub from the 1,000,000 sub promotion Quiznos was offering? If you were not able to redeem it, you are not alone. As always in the fine print was the wording at participating locations. It is unclear on which locations are participating so how is one to tell besides the white paper towel with black marker on the window saying this store is not participating? (True story.)
Here’s why you did not get your sub – corporate office decided to offer this promotion and have their franchise owners foot the bill instead of including it in their 7% of advertisting fees or spliting the costs of the promotion like other franchises such as Arby’s or Denny’s. You can read more about how Quizno’s franchise works in this post at bizzia.com.
What I’m reading between the lines is some franchise owners did not want to participate because of loss of revenue to them, there was a dispute for a couple of months, then corporate decided to go ahead with the promotion.
Walletpop has a great interview with the Chief Marketing Officer, that trys to assure us this issue will not happen in the future. Email any unresolved issues to firstname.lastname@example.org.
As a consumer, I know it is hard to rush out to participate in future offers with a company after you’ve already been burned and waste your time or risk the humiliation of your coupon not working….so….